EL CLÁSICO MIAMI
3 ACTIVATIONS: HARD ROCK STADIUM | FONTAINEBLEAU RESORT | CIPRIANI BRICKELL
YOUNG WORLD FACES OF SPORT
AT HARD ROCK STADIUM
Two 65ft By 50ft Portraits
Client: Hard Rock Stadium, Miami Dolphins, Relevent Sports, The International Champions Cup
Services Provided: Creative Direction, Photography, Image Licensing
On the heals of a $400 million renovation Hard Rock Stadium played host to the the two most famous sports franchises in the world, F.C. Barcelona and Real Madrid F.C. Courtesy of Relevent Sports and supported by the Miami Dolphins administrative team El Clasíco Miami delivered a successful weekend of friendly competition experienced over 70,000 fans and a list of celebrities that including tennis star Serena Williams; golfer Tiger Woods; NBA stars Carmelo Anthony, Draymond Green and DaMarcus Cousins; rapper Drake; hip-hop artist French Montana; Brazilian supermodel Adriana Lima; Brazilian pro skateboarder Leticia Bufoni; former NFL star Terrell Owens; and more than 40 Dolphins players.
Upon their arrival they were greeted by two massive portraits I was commissioned to create in celebration of this momentous event.
YOUNG WORLD FACES
AT FONTAINEBLEAU HOTEL
7-Story Portraits Adorn The Legendary Fountainbleau Miami Beach Hotel
Client: Fontainebleau Miami Beach, Miami Dolphins, Relevent Sports, The International Champions Cup
Services Provided: Creative Direction, Photography, Curation, Image Licensing
The beautiful Fontainebleau Miami Beach would become the canvas for a remarkable interactive press conference put on by Relevent Sports and covered by over 100 international media outlets. I was commissioned by the Relevent team to produce a variation of my YOUNG WORLD FACES series to celebrate their upcoming El Clasíco Miami event. The press conference would see South Florida’s best in attendance as Miami Dolphins owner Stephen Ross along with the Mayor Carlos Giménez, Grammy-award winning artist FloRida and many more would announce that Real Madrid F.C. and F.C. Barcelona would engage in their classic fútbol rivalry in the United States for the first time in history. On cue as Mr. Ross announced, “Ladies and gentlemen, we bring you El Clasíco Miami,” three 65ft by 50ft banners were dropped from the top floors of the Fontainebleau revealing the event logo and two 7-story tall prints of my portraits.
*Insert hotel event video*
YOUNG WORLD FACES
AT CIPRIANI BRICKELL
Fine Art Portraits Of The Two Most Famous Teams In Sport Revealed
Client: Relevent Sports, Cipriani.
Services Provided: Creative Direction, Photography, Print Production, Exhibition Curation, Art Instalation, Image Licensing.
The El Clasíco Miami pre-press conference partners dinner at Cipriani hosted by Miami Dolphins owner Stephen M. Ross, and Relevent Sports executives Charlie Stillitano and Daniel Sillman was a gathering of South Florida thought-leaders and tastemakers. Attended by the likes of Hall of Famer Dan Marino, real estate giant Jeffrey Soffer, Dolphins CEO Tom Garfinkel, and many more, I had the opportunity to deliver an enthusiastic speech on the power of sport to connect people, while displaying two fine art prints of Face Of Real Madrid F.C. and Face Of F.C. Barcelona which would later be revealed 65ft by 50ft on the Fontainebleau and Hard Rock Stadium.
“Robert is an inspirational artist whose seemingly boundless ingenuity is only matched by his passion for the creative process.
The works he created captured the excitement of the games, the players, the fans and the global community that all came together for a truly memorable event in Miami and we were thrilled to be able to share the works with the world.”
Stephen M. Ross, Owner, The Related Companies & The Miami Dolphins
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